How to Sell Your Products on Amazon

How to Sell Your Products on Amazon

In 2013, Amazon had global annual sales of $ 77.5 billion. Needless to say, the website is arguably the largest online store in the world. On a daily basis, an estimated 75,000 new products are posted for sale on the website. More importantly to vendors, the site receives approximately 95 million visitors every month. With such a wealth of opportunities, Amazon is the best place for you to sell your products. Also, Amazon is one of the best online marketplaces to start your eCommerce business. To be a successful seller on Amazon, there are many things you need to know.

Best ecommerce platform for small business

Creating an account

As with any other online marketplace, to start selling your products on this juggernaut of an online eCommerce website, you first need to create an account. Amazon offers two account options for sellers, individual and professional. As an individual seller, you can list your products for free while as a professional, you will be charged $ 39.99 per month.

As a beginner, the best account for you will be the individual account due to its low cost. The professional account is ideal for large retail stores that are looking to expand into the online market. It’s important to note that as an individual seller you will be charged $ 0.99 on every product sale. This amount is charged from your account only after you have completed a sale.

Choose a category

Amazon offers 20 categories that you can post your products under. Professional account holders get an additional 15 categories. Some of the categories available for individual account holders include books, consumer goods, electronics and home improvement. Professional account holders can sell beauty products, fine art, and wine after meeting certain requirements.

List your products

Once you’ve selected your category, the next step is to list the products. When listing your products, it is important to take professional pictures of your product. As a beginner the quality of the pictures and videos you post matters a lot. To make your account and products more enticing you’ll need to add a video. The truth is only a handful of Amazon sellers use high-quality videos in the description of their products. Therefore, you will stand-out if you post a video on your account for description purposes. The combination of high-resolution pictures and high-quality videos will go a long way to helping you gain traffic to your account.

Build trust with clients

As an Amazon seller, you can sell your products as an individual as well as a business. If you have an offline brick and mortar business, which you want to expand to the online market, you can. It is important for you to build trust with your clients. The best way to do this is to create an informative, descriptive page for your business. On this section, information is everything. Thus, it is wise to detail the number of years you have been in business, any awards that your business has and whether it is a member of any professional organization.

Send out samples

One of the best ways to increase your Amazon sales is to send samples of your product to affiliate reviewers. When you’re starting out on Amazon, your ratings will be zero, and there will be no reviews on your product. Fortunately, you can work with bloggers to create unbiased reviews of your products. These reviews will entice buyers to be interested in your products. Working with bloggers can get you about 15 plus unique reviews each with a 4.5 rating. To know which bloggers to work with you can Google blogs that specialize in your niche market. For instance, if you’re selling auto parts you can identify a reputed online auto blog.

Increase your ratings

Buyers love discounts. As such one of the best ways to increase your Amazon rating and in turn increase your sales is to offer discounts. The Amz review trader is a feature that allows buyers to get amazing discounts on products. Using this review trader feature is a great way of offering a discount to buyers in exchange for positive reviews and higher ratings from buyers. This feature works with coupon codes. Thus, you will be providing coupon codes to a select number of buyers who have been approved.

Use humor and information

Buyers rely heavily on a seller’s description when considering buying products. Thus, it is important that your descriptions be informative as possible. Also, if you want to really standout take advantage of humor. In essence, your product page should be an expression of your specialization and passion.

Taking a humorous and witty approach to crafting your product page is one of the best ways to build credibility with your clients. If you lack the creativity to create engaging and witty content you can hire a content writer for that. The end-goal is to create compelling content for your products page.

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